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SPRING CHECKLIST + FIRST QUARTER GOALS

TREND ALERT - PREDICTIONS & SOCIAL MEDIA

Hardscape Team,

As we all know, COVID-19 impacted the economy in ways we never would expect. Fortunately for SiteOne, many of these impacts were positive. Looking back at the trends of 2020, we know that homeowners took on more projects than in previous years simply due to the fact that they are now home more and see a need to complete projects or make changes to accommodate daily life. This is not a trend we see changing very much in Q1 and according to our supplier partner, Belgard, here are some trends we can expect to see:

As we prepare to launch our busiest season each year, be sure that you and your team take the time to focus on the things that will lead to success. As you work through this checklist, be sure that you’re keeping the overall customer experience top of mind. We are already the largest hardscape distributor in America, this Spring, let’s focus on making sure we’re the most customer oriented as well.

SPRING TREND PREDICTIONS 2021:

Along with a new season comes new goals. If 2020 taught us anything, it is that when we work together as a team, we can make seemingly impossible things a reality. Here is what our goals are for Q1:

SPRING CHECKLIST

Large scale outdoor projects are the new norm in residential spaces.

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Finalize your Yard Layout

There’s a new shift from an entertainment focus to daily, outdoor living.

Be sure that your In-Stock Program is fully stocked Be sure that you have displays that support your In-Stock Program Be sure that your team is trained on the In-Stock Program Be sure that your team is trained on Produt Return Guidelines Take time to proactively make calls to top prospects to discuss your In-Stock Program

Q1 HARDSCAPE PERFORMANCE GOALS: $XX Million XX% XXbps in sales growth rate margin gain X/X of bad inventory eliminated

Fully functional Microspaces are on the rise, especially in large cities with small spaces.

Technology Integration is important.

Neutral tones with pops of color will continue to be popular.

Clean and simple lines in hardscape design will continue to be popular.

To stay on top of trends, you need to be where your customers are. Looking at this chart by HomeAdvisor, two generations led the way in home improvement projects overall: GenZ and Milennials. Knowing this, it is important that you are educating yourself on trends in the same way they are. Here are some things you can do to understand your customers better: STAY ALERT THIS SPRING AND BEYOND

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NEED MORE ENCOURAGING TEXT OR GOALS

Don’t be afraid to use social media.

Simply ‘Google’ the latest trends and educate yourself on what the consumers are taking in.

GOOD PIC OF IN-STOCK DISPLAY RACKS

Pinterest saw a 50% increase in male, Milennial users in 2020. Their #1 search was ‘Home Improvement Projects’. Get on Pinterest!

Think like the customer and ask questions like the customer. Be ready to provide the answer.

Customers expect to see materials in a way that can be easily shopped. Be sure you’re ready!

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