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Spotify Spotify now has 100 million users worldwide across 58 countries. In the UK, there are 13.6 million users, of which 30% are premium customers (do not take ads) whilst 70% are members for free (are targeted with advertising). Advertisers can communicate with Spotify users using audio adverts which play out approximately once every 7 songs. Because Spotify has the power to control exactly which users hear the adverts, campaigns can be specifically targeted to reach specific target audiences, thus minimising wastage.

Advertising formats available are:

Audio

Display

Current CTR s are as follows:

Branded Moments

Overlay

Spotify can target based on the following criteria:

- A g e - G e n d e r -Location - D e v i c e

Display

0.02%

Sponsored Playlist

Sponsored Session

Audio

0.11%

Homepage Takeover

0.20%

Video Takeover

Homepage Takeover

Desktop Overlay

0.56%

Video Takeover

0.59%

-Music genre -Time of Day - P l a y l i s t

Branded Playlist

Advertiser Page

Mobile Overlay

0.71%

0.92%

Sponsored Sessions